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Baby blue for prostate cancer awareness?

Monday, October 5th, 2009

By Lauren Taylor Pink is nice, but how about baby blue? If the NFL wants to leverage the resources of Monday Night Football (and Sunday day and night football, too) on a public health issue -- and do it in a gender-coded manner -- how about a prostate cancer campaign? Why not speckle ...

Can the NFL make pink a legit sport color?

Thursday, October 1st, 2009

By Laura Pappano I can’t wait to see what happens when I tune in to the NFL this weekend. Will we see more dropped passes? Missed routes? Hugging and giggling in the huddle? After all, the league is kicking off a month-long effort to support breast cancer awareness through its “Crucial Catch” ...

What Women’s Professional Soccer Can Learn from NASCAR: Love The Fans You’ve Got

Thursday, July 9th, 2009

By Laura Pappano Let’s get over the woe-is-us tone that shrouds women’s professional soccer. Yesterday’s NY Times story captured the uncertainty league bigwigs feel around the (admittedly) very challenging task of filling soccer stadiums, and getting enough sponsor and ad dollars to give WPS staying power – and in a recession. What’s ...